Trade Marketing In Charge

Brand Building, BTL Activities, BI & MI and Consumer/Channel Partner Events in the regions.

•Developing and executing the Trade Marketing Plan in line with sales and marketing objectives.
•Execution and activation support to Product Marketing/Sales team for various marketing campaigns in the regions.
•Coordinate with respective regional marketing/sales representatives and finalize monthly BTL/activation plan.
•Assist in implementing brand promotions / direct marketing activities for region.
•Interact with the sales / marketing teams in the region on an ongoing basis to identify marketing needs and would help in prioritising product-wise branding/promotion requirements in the region.
•Interact with the regions to ensure timely availability of collaterals, promotional materials etc., in the region.
•Managing BTL plans and budgets for the regions.
•Monitoring and reporting results of various marketing activities in the regions
•Manage Vendor Relationships: Develop and manage external suppliers, Vendor, and partners to create impactful solutions for brand.
•Dipstick survey for any Activity / Communication / Campaign Impact.
•Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
•Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
•Managing the Trade Loyalty Program & Ensure smooth execution.
•Managing the, Trade and Customer Events
•Ensure effective participation in International & Domestic Trade exhibition.
 •Supporting Marketing head for Implementation of various marketing strategies and other various marketing activities in the regions.